What this page is for

This page explains Helixiora in employee language: why we exist, how we work with customers, and what we expect from each other in day-to-day decisions.

What you should do

Use this page to understand Helixiora’s core direction:

  • Own outcomes with autonomy and accountability.
  • Work honestly and directly, especially when trade-offs are hard.
  • Treat people fairly regardless of role or location.
  • Remember that work matters, but people are more than their work.
  • We exist to help customers with real AI and data challenges through consulting and hands-on engineering.
  • We teach customers how to fish rather than fishing for them.
  • We are a hybrid between a consulting business and a product business, including work on Lorelai to stay current in AI-enabled development.
  • We stay close to innovation cycles, share practical experience, and give honest, opinionated guidance.
  • We help from executive training through engineering-team guidance, with a practical focus on outcomes for SMEs.

How we work with customers

  • We adapt to customer context instead of forcing one fixed Helixiora method.
  • We prioritize what is best for the customer, even when that means challenging assumptions directly.
  • Our typical customer profile is around EUR 10M-EUR 100M in revenue and teams of 10-150 people, but this is guidance rather than a hard boundary.

Leadership and decision-making

  • We are small and growing. Helixiora started with five founders and is currently led by Robin and Walter.
  • Leaders are pragmatic and hands-on, without micromanagement.
  • Leadership exists to remove impediments so people can work better, faster, and with less friction.
  • We use a trust-but-verify mindset.
  • On disagreement, we seek consensus and what works best for the most people; the CEO can make the final decision when needed, but the goal is to solve issues before that point.

Current operating roles

The formal org chart will evolve as Helixiora grows, but the operating map today is intentionally simple:

  • Robin is CEO and CFO. He leads company direction, finance, sales, marketing, and HR.
  • Walter is CTO. He leads technology, engineering, tooling, infrastructure, and urgent IT issues.
  • There are currently no other managers in the company.
  • Individual contributors own execution, documentation, and early escalation of blockers.
  • Payroll questions and people-policy escalation go to the People lead (Robin).
  • Access, devices, tooling, and urgent IT issues go to the Technology lead (Walter).

If you are unsure who owns a decision, raise it directly with the People lead or Technology lead instead of letting the issue stall.

Performance expectations

Good performance at Helixiora means:

  • strong collaboration with leadership and peers
  • clear and understandable written English
  • practical, high-quality work that improves customer outcomes
  • professional honesty, including respectful disagreement when it benefits the customer

Who owns or approves it

Leadership owns this page.

Location and ways of working

We started fully remote and remain flexible on office presence.

We now prefer employees to be based in the Netherlands, because it improves Helixiora Connect participation, team outings, customer visits, and alignment with Dutch business culture.

Since early 2025, we rent a small office inside The Hague Tech in The Hague, at Waldorpstraat 5, 2521 CA Den Haag. We use this space for co-working, client meetings, and Helixiora Connect sessions.

Where to go in the tool stack

For day-to-day application of these principles, continue to:

What happens if something goes wrong

If behaviors in practice do not match these principles, raise concerns through the escalation path in People Policies.